For the Music Hack Day 2011 in London.
SiriProxy is used to intercept the communication with Apple's servers. Notorious Siri then sends Notorious B.I.G.'s Hypnotize to the device.

Siri's speech synthesis is synced to the beat using the timestamps obtained from the Echonest API which were then manually tweaked, to smooth out delays in the text-to-speech engine.

Boxie looks kind of like Wall-E, or the "Bad Robot" logo of J.J. Abrams' production company: basically just a big boxy head with wide-set eyes on wheels. Its computerized "brain" isn't very sophisticated, so Boxie just wanders around somewhat helplessly, its cardboard head wobbling and its toddler-like voice plaintively calling out for attention, waiting for a human to come rescue it. Which humans inevitably do: The attraction to cuteness is written into our very genes.

Brilliant satire of award case studies in the ad world, from St John.